Online Advertising Tips: Website Ranking Factors for Durham Small Businesses

Let's talk advertising your small business using online specials and discounts:

There are a number of sites that allow you to list specials (coupons) that are free to both you and your potential customers. In this post, we will talk through both free and paid listings which, in turn, help ensure your website ranking on their site is pushed near the top of all listings for your specific area of business. Below are a few sites that allow you to list coupons for free:

  • Bing Local
  • Google Places

Once you become savvy with the free listings, you may want to try a few paid services to further enhance your web presence and drive sales. There are many options in this category and a few of my favorites are listed below:

  • Groupon
  • Living Social
  • Yelp
  • Kudzu

Just as a reminder, these listings and associated "coupons" are an important piece of an integrated, online marketing strategy that will help ensure your website ranking is favorable for Raleigh Durham local searches. Internet Marketing can be a complicated subject and it is our goal at Xperience4Higher to educate our current and potential clients on the nuances of how best to market your brand online.

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