Local Online Advertising Tips for Raleigh Durham Small Businesses:
How do I get my business, brand or products noticed in the Raleigh, NC area? This post is the first in a series Xperience4Higher will produce over the coming weeks to help you understand, better yet make sense of, online advertising. Let's start with a simple concept. Your website ranking is absolutely critical when potential customers in the Raleigh, Durham and Cary areas are researching an upcoming purchase. To get you started, let's focus on your online listings. A few tips for ensuring you make the most of these opportunities are listed below:
- claim your listing on Google, Bing and Yahoo
- ensure you have a local telephone number (800 numbers are okay as alternates but a local number suggests you have a local presence)
- ask for reviews and understand bad reviews are okay (they show you aren't falsifying reviews)
- think like potential customers (how would they search for your products and/or services online?)
In the next post, we will discuss a variety of sites that offer you the ability to list specials and discounts for customers that find you online. If nothing else, remember that your website ranking and online brand are important. You may have the greatest and most beautiful website ever but if people can't find you it's a waste of money!
