Raleigh SEO and Marketing tips for Small businesses: Unleash the vlogs
You might be asking yourself what in the world is a vlog? Easy, it’s a video blog. Vlogs are a unique way to market your business, drive traffic to your website and connect with customers and prospects. The best part? With today’s technology even a sole proprietor can produce these inexpensively and differentiate themselves from competitors. And videos are great for your Raleigh SEO campaign because they can be indexed and documented in a way that search engines have begun to embrace.
For those that loathe writing but want to maintain a company blog, a video blog might be the right fit for you. If you already have an established written blog, supplement it with a vlog to give your company a competitive edge.
The goal is to keep your customers engaged with your brand. Vlogs give your target a greater understanding of your company and how you can help solve their problems.
Just remember ... content will always be king. Whether you are using a traditional blog, video blog or both, successful results are based on the content you provide to your target. We cannot address this enough.
For inspiration, search YouTube for videos that fit your business model. Spend an afternoon watching the highest rated videos and learn what works. What did they do right? Most successful vlogs are useful, quirky or funny. There is no need for you to try and reinvent the wheel here; just be genuine and keep things simple and to the point.
To get you started, here are some ideas that you can execute with ease: Provide a tutorial, a “how-to”, introduce a new product or simply record customer testimonials.
Raleigh Marketing Fun Tip: You can grow your business by sharing your expertise on a certain subject through video. If you speak genuinely and passionately about your products you will make an impact.
Include a call to action. These are great for YouTube:
Please rate this video / Please comment on this video.
Subscribe to my videos / Send this video to your friends.
Follow me on Twitter / Find me on Facebook.
Now you need to make sure your target can find your videos. The easiest way is to use keywords everywhere; in the title, the description and especially tags. Search YouTube for the most successful videos in your market and copy the tags they used.
Tags can be words or phrases. Example: Changing a light bulb; How to change a light bulb; Raleigh Durham light bulbs, etc. You can also use google’s keyword tool for additional tags.
Promote, Promote, Promote! We already know that social media is a great way to connect with customers and prospects so make sure to post these on Facebook, Twitter, Google+, YouTube and Yelp. You will be differentiating your company from competitors that only use text and photos as status updates.
Raleigh Marketing Fun Tip: Don’t have time to produce your own videos? Just browse YouTube to find quality content that fits your business model. Do not try to pass these off as your own though, give credit where it’s due.
If you are in Raleigh marketing your company, you should definitely should give vlogging a try. You might enjoy it!
Xperience4Higher is a full service marketing firm focusing on the special needs of small businesses. We guarantee our results or you don’t pay. It is that simple. If you are serious about growing your business, give us a call to learn about new customer packages and pricing.